
Céline discovered TikTok in April 2019 through her friend Michiel Callebaut. Michiel had been working on a soccer-focused YouTube channel for three years at the time. When Céline started TikTok, it quickly became popular, leading the two influencers to start creating content together.
Celine & Michiel claim to focus on a target group of 6 to 10 year olds.
Their first “meet & greet” took place in February 2020, which reached the media because there was a traffic jam on the highway due to the presence of hundreds of fans.