By Irene Ehmalotidi, Vassiliki Liofagou & Danae Koutsokera

Athens Xclusive Designers Week (AXDW) is the official international fashion week in Greece.

It takes place twice a year at the luxurious premises of Ethniki Asfalistiki Conference Center, presenting both supreme and current, cutting edge Greek designers along with top international fashion designers and fashion houses. Until today, AXDW has had the honor of hosting the fashion shows of legendary international fashion houses such as Escada, Cacharel, Emanuel Ungaro, Vivienne Westwood, Guy Laroche, Krizia, Vivia Ferragamo, Barbara Bui, Francois & Marithe Girbaud, to name a few.

The fashion shows are assembled and designed with top of the range production standards, corresponding to the same rank as the “Big Four” official fashion weeks in Paris, London, Milan and New York. Every season, Athens Xclusive Designers Week is a must-visit destination for a total more than 25.000 people, including Greek and international Press and media, fashion buyers, fashion professionals and exclusive guests. Personalities like Nicky Hilton, Tara Reid and Boy George among others, have visited AXDW.

One of AXDW’s main goals is to support, promote and reward new talent and it has proudly established the only institution in Greece addressing new Greek fashion designers. That is the inspiration behind the New Designers Awards institution established exclusively by AXDW . Every AXDW dedicates one day for its new designers, who present their work and compete for 3 important prizes. The judging committee is comprised of acknowledged personalities from the fashion world and media, and winners have the opportunity to win important prizes related to their upcoming career.

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